JEANETTE KASSAI
I am an empathetic marketing mind. I produce creative projects: websites, content marketing and social videos with the simple guidelines of creating a wow moment for audiences in the digital landscape.
Creative Marketing Philosophy:
Grow a community with a bedrock of truth. Also, put people first. Your audience can see the holes in disingenuous content marketing, especially when the differentiation gets more challenging with AI tools sneaking up in every which direction. Digital products should be gorgeous, understandable by all ages, and most importantly, meaningful.
Analyze the content you want to put out there. Pay close attention to the story—what will make the user have a ‘must-share’ moment? Is it eye-catching design or an interesting perspective, if it is, it will find its way to the group DM.
In my free time, I’ll be outside. I find joy in an unstructured painting session or slowing time down to make Hungarian meals folded into my grandmother’s recipe book.
FOOD / FASHION / TECH / MUSIC / ENTERTAINMENT COLLABORATIONS
Brands:
Roblox
Dropbox
Dunkin'
Kelloggs
Girards Dressing
Paramount Pictures
Netflix
NBCuniversal
Facebook Watch
CA Technologies
Outside Lands Festival
Giada De Laurentiis Foods
Taste Talks & Northside Festival
Employers:
Current: Column Five Media - LA based Marketing Agency
Meredith Corporation
New Form Digital
Zealot Networks
Co Collections
Giada De Laurentiis
Barney’s New York
BCBG MAXAZRIA
Activyst
Isabel Garreton Children’s
Ralph Lauren